“Premium isn’t a price tag. It’s proof you can feel in your hands, smell in your home, and trust with your best friend’s health.”
When I created Wee Kitty, I wasn’t trying to make another litter. I was trying to solve a daily problem with dignity. Cat parents told me the same story on repeat: they loved their cats, but they didn’t love the compromise. Dusty rooms. Plastic bags. Heavy clay. A home that smelled like a secret.
Premium with purpose means ending those compromises. It means a litter that performs beautifully, supports health, and respects the planet we all share. That is the standard I built Wee Kitty to meet.
Proof over puff
Lots of products call themselves premium. Wee Kitty proves it.
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Performance you can feel
It clumps fast, locks odour, and is soft on paws. Your home smells like a home, not a workaround. Guests are welcomed in, pets are welcomed too. -
Health insight where it matters
Our Wee Kitty pH Health Check Litter helps cat parents spot potential urinary issues early. That isn’t marketing. That’s peace of mind when your cat can’t tell you something hurts. -
Planet first, not last
Plant based, lightweight, and designed to reduce waste. Premium isn’t worth it if the planet pays the price.
Innovation as empathy
In my keynotes I say kindness can scale. Wee Kitty is what that looks like in real life. We took the messiest part of cat ownership and treated it like personal care: elegantly designed packaging, clear guidance, and a product that does the heavy lifting so you can focus on cuddles, not clean-ups.
The same philosophy runs through our services. The Fur Salon is grooming as self-care. The Fur Dental is wellness made accessible with non-sedation cleaning. Together with Wee Kitty, they form a circle of care that welcomes pets everywhere — from the bathroom to the living room to the front desk at your local salon.
Close the gap customers can feel
There’s a gap between “sounds premium” and “feels premium.” To close it, I ask three questions of every Wee Kitty pack we send into the world:
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Does it remove friction from a real life routine
The box opens easily. The litter pours cleanly. The clumps lift fast. Fewer steps, fewer smells, fewer sighs. -
Does it deliver a measurable benefit for cat and human
Health insight, odour control, softer paws, lighter carry, less waste. If you can’t feel it, it doesn’t count. -
Does it leave your home, and our planet, better than before
Materials, manufacturing, disposal — premium must be responsible from start to finish.
The feeling that lasts
When a new customer tries Wee Kitty for the first time, I want them to feel relief. Relief that their home feels like them again. Relief that they can spot changes in their cat’s health sooner. Relief that premium didn’t ask them to compromise their values.
That is premium with purpose. That is Wee Kitty.